What We Believe

Our business starts and ends with people. We will be the best colleague for our institutional partners, the best advisor to our clients (students and parents) and the best employer for our staff


Fire: Passion – Agile and competitive in everything we do. Strive to give our all each day

Earth: Caring – Shared values drive our success. Each action must benefit partners, clients and employees

Metal: Expert – Education is the most important investment you can make. It deserves the full attention of our expert team

Water: Effectiveness – Energy, focus, performance, results. We will deliver the best for every client

Wood: Innovation – Every student is an individual. The advice you get should be individual too

The philosophy of the five elements in daily life was regarded as the foundation of everything in the universe in China – our take on these elements represents the DNA of Jinan Overseas and guides our business